Back from Korea
Business trip to Korea, 31May – 10 June 2017
I found in Seoul a culture with very careful codes of beauty and an incredibly great energy which moves fast and all the time.
We demonstrated in several department stores: Hyundai and Shinsegae for the Grey Culture corners.
It was really interesting to understand the expectations of the customers and propose them new shapes they never saw until then.
They discovered for example the small dressy hats which I created on the spot and which gave them a certain charm and elegance “à la française”.
The Korean women admire our way of life and creativity.
This colorful trip has finally driven us to Busan, a city which combine charming streets and brand new 80 level skylines.
I will certainly come back to this amazing city which is continuously changing and offer great opportunities.